brief and my solution:

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the task was to design an email newsletter promoting the new denim range, which will be sent to george’s loyal customer group.

 

for my design, i thought long and hard about what would be a cool personal way for a brand to approach a customer via email, then it hit me, a letter!

 

the idea is that the jean is writing to the customer as a friend. checking in on them as the fall season gets closer and telling them the ways it's been busy making other friends (customers) cozy, and looking good.

 

the layout was done to mimic an informal letter from one friend to another. i used font mimicking handwriting, strips of writing paper overlayed with images of the coming season with pictures taped on. all to give the visual of a personal message/note. scribbles of arrows to direct the eye in the message and marker patches where i placed the price of the jean. i made sure the whole presentation was charming as well as showed off the denim range, sizes and quality. at the end of the message, there is a clear call to action that encourages the customer to explore the website and range further.

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